typographical thumbnails (ianfurber)

Equilibrium Tea,,,,,,,,,,,,,,,,

BLACK: the word tea not under the center of the word equilibrium.

WHITE: say what is in the packet.

RED: this feels so gentle, flowing.

GREEN: colour to create flow.

YELLOW: its flowing nature would speak to consumers of its effects.

BLUE: logo works well with tea.

BLACK: doesn't suit tea brands.

WHITE: needs more information.

RED: it feels modern.

GREEN: the dots on the ' I 's could be a great receptacle for some colour.

YELLOW: the modern feel could speak to a new audience.

BLUE: this logo could work well for an organic herbal tea.

BLACK: hard to read, and doesn't speak of tea, & the ' M ' is skinny.

WHITE: 'new' typeface.

RED: i like the tops & bottoms of the ' I 's & ' L 's.

GREEN: could make a beautiful graphic background, that accentuates the legibility of the name.

YELLOW: the modern, scientific typeface could speak to clean nature of organics.

BLUE: overall has possibilities, but needs a lot of work.

BLACK:needs more work

WHITE:needs info as to how it equalises

RED:a beautiful flowing rhythm of the lowercase letters

GREEN:colour could flow through name

YELLOW:straight forward & gentle logotype

BLUE:the balance is held strong by the serifs, the gentle variations in its weight feels relaxing

Archers Tea,,,,,,,,

BLACK: maybe too much white space?

WHITE: information about the tea inside.

RED: it makes me feel comfortable.

GREEN: oversize 'archers' down the side of the box.

YELLOW: the circle is cup like.

BLUE: it works well as a tea logotype.

BLACK: looks old fashioned.

WHITE: needs lots of info.

RED: the old style feels familiar.

GREEN: the colours could be retro 20's, 30's.

YELLOW: the benefits of retro can speak to new and old audience.

BLUE: this logo could work well on a new product & packaging.

BLACK: not much happening.

WHITE: the info of the logo is simple & direct.

RED: it is a friendly lowercase typeface.

GREEN: could work well an image of an archer.

YELLOW: the serif typeface with the variable weight, has a blend of stability & looseness.

BLUE: overall it works well as is.

BLACK:not much here

WHITE:info needed on the rest of logo

RED:it feels clean & efficient

GREEN:modern clear packaging

YELLOW:nice 'drops' on the 'r's

BLUE:clean modern feel

BLACK:very straight forward

WHITE:straight forward info on pack

RED:nice to see an archer on the pack

GREEN:old style, retro packaging

YELLOW:nice opportunity for retro illustration

BLUE:illustrative & typographic, with old style packaging

BLACK:'t' is not the word tea

WHITE:more information needed

RED:i feel happy with with safe, big T

GREEN:the big T could work for equilibrium

YELLOW:solid secure

BLUE:information on rectangular sides of box