Tim i think the top Archers would really suit a traditional approach. I think the Zhang on the 3rd page at the bottom could work really well by playing with that type of font. The A is a real feature.
Yeah i feel the same Pam that the Archers logo looks more traditional then budget. I feel that some of the logos thumb nailed could be put into a different market. Thanks for your input :)
Page 1 ZHANGFirst LogoWhite Hat- Brand name is shown in graphic but missing information about what the product is. Red hat-states the name of the brand but I feel its missing information of what the brand is sellingBlack Hat- The design might be a bit too simple and you cant recognise its a tea product so really I need a graphic to help package the product.Yellow hat - I like that is simple and the text is easy to read in trying to sell a budget product to the consumer. Green hat- There is a lot of possibilities with refining this logo. It really needs a graphic so allow it to stand out in the crowd at the supermarketBlue hat - I think this design is simple and effective for a budget tea product. When the logo is packaged and colour is introduced on the packet I think the logo will be effective as I can put the information underneath saying that this is tea and what type of tea I'm selling.
ZHANG SECOND LOGOWhite Hat- Brand name and the design of a tea bag justify what the company is and the product they’re selling.Red Hat- my instincts about this design is the text looks more traditional but the graphic can be as both budget and traditional.Black Hat- maybe the text is not budget style I feel like its more traditional.Yellow Hat – States what the product is. Like the use of the teabag. Green Hat- I could play with the design if the tea bag more. An alternative is to change the market to traditional.Blue Hat- This is an effect design and would suite either market budget or traditional. To keep it within a budget context I would change the zhang font to something more plain.
ZHANG THIRD LOGOWhite Hat- Zhang in the cup: lets you know the product goes in a cup.Red Hat- I feel it looks inviting and exciting and every time you have a cup of tea it will make you feel zhangy Black hat – tea cup can be fixed up and defined and the zhang title can look more situated in the cup rather then just looking like it’s sitting on the top.Yellow hat – Defines what the product is. Would sell to the consumer with its design. Green Hat – Ideas would be to refine the cup and title of the product as stated in the black hat. Blue Hat – Brand would sell. Looks inviting for the consumer to purchase and take home with them.
PAGE TWOARCHERS LOGOS.FIRST LOGOWhite Hat – The consumer would need to look into this product more I they were going to buy it maybe.Red Hat – I feel this design is more traditional than budget.Black Hat- Graphic needs to link to tea more. I might need to add a tea stain circle in the background. Looks more traditional than budget.Yellow Hat – Looks like a trusted brand that everyone would love.Green Hat – Growth of added more into the logo design to go with selling teaBlue hat- if I saw the brand name like that in the supermarket I would pick it up and have a look at it. The little arch underneath the text brings the logo together.
SECOND LOGOWhite Hat- Its missing a lot of info if trying to sell tea by just the brand name.Red Hat- I feel that this logo needs to be refined and more related to tea Black Hat- has nothing to do with tea at the moment. Unless I put a tea bag at the end of the arrow.Yellow Hat– Would be a good brand name to sell and if I put a tea bag on the arrow some how it will appeal to the consumer.Green Hat- Added to the design with a tea bag somehow would add a number of new possibilities to redesign the product moreBlue Hat – With more re designing of the logo it would turn into a great logo.
THIRD LOGOWhite Hat- instead of having two half circles make the bottom of the circle reappear to look like tea stains.Red Hat- I feel that I need to add the rest of the circles like tea stain to make to design look more like a tea brand.Black Hat- Title of Archers could be smaller or moved further down.Yellow Hat- Design works with the title ‘Archers’Green Hat- Could add onto the design and change the brand font and placementBlue Hat- Design needs refining more. Looks unfinished.
PAGE 3LOGO ONEWhite hat- works, you know the cup is a tea cupRed Hat- I feel it’s exotic and works as a logo design Black Hat- where the teacup is could be changedYellow Hat- Look inviting to buy and drinkGreen Hat – Teacup can but moved around the brand name to fit in the logo moreBlue- Good design just need to be tweaked more.
LOGO TWO/THREEUse the text from logo three and the image for logo twoWhite Hat- looks exotic Red Hat- doesn’t look exoticBlack Hat- Images need work done on them and redesignedYellow Hat- Text looks goodGreen Hat- Need to fix and design the logoBlue Hat- there needs to be a lot more process before I would consider choosing to use this design.
FOURTH PAGEFIRST LOGOWhite Hat- Full of information relating to tea and the play on the brand to the design.Red Hat- instincts are to change the design and refine moreBlack Hat- Font could be hard to read. Yellow- I like where the logo is heading and with a bit more work it can look like a finished logo.Green Hat- needs more space within the cup. Needs refining more with the text and the designBlue hat: A lot of refining and designing is needed to make this logo functional.
SECOND LOGOWhite Hat- Arrow is heading the wrong wayRed Hat- arrow and bow need to be rotated, as it doesn’t make sense for the arrow to be that way.Black Hat- Arrow the wrong way round the bow could be where the A isYellow Hat- Good design just need to be fixed up a bitGreen Hat- changing the arrow and the bow. Playing with the text more.Blue Hat- Logo need to be redesigned so it makes more sense.