the eco tea, in pussy cat type, looks happy(red), looks healthy(yellow), and the 'tree' could grow in a animation(green).
LOGO 1:(White) The logo doesn't exactly say tea, could there be a tagline? (Red) Using the "romantic" font gives a feeling of playfulness(Black) You don't really know it's a logo for tea(Yellow) With the wonky typeface, the lines add a sense of balance(Green) Possibly use a graphic(Blue) I wasn’t too happy with this logo and probably wouldn’t develop it any further.LOGO 2:(White) Could there be a tagline?(Red) There is a sense of fun.(Black) The cup looks like a coffee mug; maybe it's too big; the cup handle seems a bit droopy(Yellow) I like the typeface, as it's a play on the equilibrium name.(Green) Could try adding a tea graphic on the cup or making it look a tad daintier.(Blue) Experiment with a different mug shape and softening it up; play around with the handle or delete it.LOGO 3:(White) Could there be a tagline?(Red) Feels organic and earthy(Black) The typeface is a little too tongue-in-cheek(Yellow) I like the tree/leaves coming out of the letter ‘l’(Green) Try a different font(Blue) Experiment with a tagline though I do like this logo.LOGO 4:(White) The logo doesn't exactly say tea, could there be a tagline?(Red) The 3:30 is bold and strong(Black) The graphic doesn’t really look like a leaf(Yellow) It’s simple and clean, modern looking(Green) Could try playing with the leaf, adding detail or colour(Blue) I would add some colour and/or experiment with the graphic though I might dismiss this logoLOGO 5:(White) Doesn’t exactly look like a tea brand; it’s missing something(Red) Feels straight-forward(Black) Doesn’t give the notion that it’s a novelty or eco brand(Yellow) I like the shape giving off a sense of a clock or aerial view of the inside of a tea cup(Green) Soften the logo by using a lighter font or the background(Blue) I would leave this logo as is as it wasn’t one of my favorites LOGO 6:(White) I’m not sure it needs any more information(Red) There’s a very natural feel to it, flirty even(Black) Could be to feminine looking; the four leaves shape looks like a flower(Yellow) The design of the graphic works well with the ‘aubrey’ typeface(Green) Could try separating the leaf shape or adding detail(Blue) Play around with the graphic.LOGO 7:(White) I’m not sure it needs any more information(Red) Gives off a down to earth feeling(Black) Could be a little too relaxed with the typeface and graphic; the tea leaves look a little too flowery(Yellow) I like the layered back look(Green) The background graphic could be further developed (Blue) This logo was a bit too airy for me and I probably would leave it as is.LOGO 8:(White) Definitely could use a tag line to define what it is(Red) I don’t feel this would be a logo I would take any further(Black) The tea leaves seem to just hang out of left field they’re a bit on their own from the rest of the log(Yellow) Nothing positive to say(Green) Somehow connect the type and graphic(Blue) I would shelf this logoLOGO 9:(White) A tagline could add some more information(Red) Gives off a relaxed, earthy feeling(Black) From the thumbnail the logo looks a little disconnected(Yellow) I like the informal typeface(Green) The ‘3’ or ‘y’ could be tied to the leaf (Blue) I might give this logo a bit more thought with connecting the graphic and font.LOGO 10:(White) I’m not certain it needs more information(Red) It feels fun with the use of the graphic playing on a clock/cup(Black) The typeface is a little too playful for the strong graphic(Yellow) I like the lines indicating the 3:30 time(Green) Play around with adding a handle to the cup(Blue) I would develop this logo more with experimenting with the typeface and graphic.