Nicky i really love the leaf it's so simple yet so effective. This would look really good as an organic eco type and also work well as a budget too.
JUST TEAIgnore the first 2 - they are lameJust T - White - Simple lettering on just over seriffed larger TRed - Feels cold, don't like the dominance of the T - looks meanBlack - Reads as an upended oblong - too high as a block of info Yellow - Just is simple as in 'Just', T is dominant as the most important aspect of the productGreen - Could play with the sizing and balanceBlue - Not keen, trying to be clever but failingJust Tea on Spoon - White - Bold, playful letters on spoonRed - I really like the font, it feels safe, and the block representing the spoon is playful - all a bit wonky though. Feels homely to me.Black - Wonky, like a roller-coaster, detracts from good feelingYellow - Simple - like 'just' should beGreen - Could play with spacing between spoon and letters and make it smootherBlue - I can see this developing furtherJust Tea Line across top - White - extended Top bars on J and T and line beneath to reflectRed - Reminds me of Nestle or Nescafe logo - not good!Black - See above!Yellow - Feels balance and solid - trustworthyGreen - A different font would remove it from Nestle. Bottom line needs to extend to balance topBlue - potential to look reliable and dependable as a budget tea but not very original or outstandingJust Tea Leaf - White - Just tea written inside leafRed - Nice and simple and clean feeling - not very attached to it though, Black - Feel like I've seen it before - a bit obvious - I'll have to loo into thatYellow - Stands out well without being dominant (dominant seems more of a coffee thing)Green - Play with different fonts to make it look different and maybe more memorableBlue - Good overall resultJust Tea with filled letters - White - Letters filled - U to look like cupRed - Ugly! Unbalanced, uncomfortableBlack - The font doesn't work with these words as 'just' has lines and 'tea' has counters to fillYellow - unusual - would stand apartGreen - Could work more with U as teacup idea and possible adapt e to look like potBlue - Bad font for this wordIgnore last oneARCHERSArchers lots of arrows White - Arrow points off each terminalRed - Looks aggressive and masculineBlack - Not inviting.Yellow - Simple, good for traditionalGreen - would look better with only one arrow - perhaps on the last RBlue - could give a regal and professional feel if handled a bit betterArchers Script White - Old fashioned, flowing scriptRed - Feels traditional, authority but flowing and trustworthy, Black - Is it readable? Does it say tea? Not reallyYellow - Is light and breezy - like a tea breakGreen - could be good in a spot colour - stand outBlue - Good for traditional market - leaves lots of scope for an interesting pictureArchers over arrow - ignore - crappyArchers in odd font - ignore - irrelevantArchers Target - White - Archers arching over targetRed - feels good and bold but not very tea likeBlack - Got nothing to do with tea. Looks a bit like target the shop.Yellow - Striking image. Stands outGreen - different colours on target could make it more restfull and tealike. Target could be main image and be diff cols for diff teas.Blue - potential but needs careful handlingArchers traditional bow - White - Old fashioned bow making part of the ARed - Feels forced and unprofessional. Makes me feel uncomfortable as it's out of balance and uglyBlack - forced image, not easy on eyeYellow - Traditional bow can be a graceful formGreen - Bow could be used alone in a different wayBlue - Not working - too oddArchers with arrow in A White - A looks like arrow being shot from bowRed - Feels dynamic and lightBlack - looks budgetty. Not grounded as line cuts over wordYellow - leaves lots of scope for playing with fonts and coloursGreen - arrow could be played down a bit and font made stronger to make it look better quality and more groundedBlue - not a very strong concept but could be played with.