Wednesday, February 23, 2011

examining existing packaging

Examine the existing marketplace-    what’s out there?
  • wearing allocated hats comment on image bank shown also use de bono’s technique of sorting- PMI – PLUS, MINUS, INTERESTING
  • establish 6 broad catagories of different markets eg. exotic/gourmet, traditional, eco/budget, medicinal/alternative, novelty/special occasion
  • images shown during this segment will be in Stacy’s public folder if anyone would like to view again. Further research to examine packaging trends is advised
  • as a group brainstorm possible names that can be used. use 6 thinking hats to confirm and refine. up load names as a post. Use to record brainstorming and upload to blog

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