Examine the existing marketplace- what’s out there?
- wearing allocated hats comment on image bank shown also use de bono’s technique of sorting- PMI – PLUS, MINUS, INTERESTING
- establish 6 broad catagories of different markets eg. exotic/gourmet, traditional, eco/budget, medicinal/alternative, novelty/special occasion
- images shown during this segment will be in Stacy’s public folder if anyone would like to view again. Further research to examine packaging trends is advised
- as a group brainstorm possible names that can be used. use 6 thinking hats to confirm and refine. up load names as a post. Use http://bubbl.us/ to record brainstorming and upload to blog