Just T - White - Simple lettering on just over seriffed larger T Red - Feels cold, don't like the dominance of the T - looks mean Black - Reads as an upended oblong - too high as a block of info Yellow - Just is simple as in 'Just', T is dominant as the most important aspect of the product Green - Could play with the sizing and balance Blue - Not keen, trying to be clever but failing
Just Tea on Spoon - White - Bold, playful letters on spoon Red - I really like the font, it feels safe, and the block representing the spoon is playful - all a bit wonky though. Feels homely to me. Black - Wonky, like a roller-coaster, detracts from good feeling Yellow - Simple - like 'just' should be Green - Could play with spacing between spoon and letters and make it smoother Blue - I can see this developing further
Just Tea Line across top - White - extended Top bars on J and T and line beneath to reflect Red - Reminds me of Nestle or Nescafe logo - not good! Black - See above! Yellow - Feels balance and solid - trustworthy Green - A different font would remove it from Nestle. Bottom line needs to extend to balance top Blue - potential to look reliable and dependable as a budget tea but not very original or outstanding
Just Tea Leaf - White - Just tea written inside leaf Red - Nice and simple and clean feeling - not very attached to it though, Black - Feel like I've seen it before - a bit obvious - I'll have to loo into that Yellow - Stands out well without being dominant (dominant seems more of a coffee thing) Green - Play with different fonts to make it look different and maybe more memorable Blue - Good overall result
Just Tea with filled letters - White - Letters filled - U to look like cup Red - Ugly! Unbalanced, uncomfortable Black - The font doesn't work with these words as 'just' has lines and 'tea' has counters to fill Yellow - unusual - would stand apart Green - Could work more with U as teacup idea and possible adapt e to look like pot Blue - Bad font for this word
Ignore last one
ARCHERS Archers lots of arrows White - Arrow points off each terminal Red - Looks aggressive and masculine Black - Not inviting. Yellow - Simple, good for traditional Green - would look better with only one arrow - perhaps on the last R Blue - could give a regal and professional feel if handled a bit better
Archers Script White - Old fashioned, flowing script Red - Feels traditional, authority but flowing and trustworthy, Black - Is it readable? Does it say tea? Not really Yellow - Is light and breezy - like a tea break Green - could be good in a spot colour - stand out Blue - Good for traditional market - leaves lots of scope for an interesting picture
Archers over arrow - ignore - crappy
Archers in odd font - ignore - irrelevant
Archers Target - White - Archers arching over target Red - feels good and bold but not very tea like Black - Got nothing to do with tea. Looks a bit like target the shop. Yellow - Striking image. Stands out Green - different colours on target could make it more restfull and tealike. Target could be main image and be diff cols for diff teas. Blue - potential but needs careful handling
Archers traditional bow - White - Old fashioned bow making part of the A Red - Feels forced and unprofessional. Makes me feel uncomfortable as it's out of balance and ugly Black - forced image, not easy on eye Yellow - Traditional bow can be a graceful form Green - Bow could be used alone in a different way Blue - Not working - too odd
Archers with arrow in A White - A looks like arrow being shot from bow Red - Feels dynamic and light Black - looks budgetty. Not grounded as line cuts over word Yellow - leaves lots of scope for playing with fonts and colours Green - arrow could be played down a bit and font made stronger to make it look better quality and more grounded Blue - not a very strong concept but could be played with.
Nicky i really love the leaf it's so simple yet so effective. This would look really good as an organic eco type and also work well as a budget too.
ReplyDeleteJUST TEA
ReplyDeleteIgnore the first 2 - they are lame
Just T - White - Simple lettering on just over seriffed larger T
Red - Feels cold, don't like the dominance of the T - looks mean
Black - Reads as an upended oblong - too high as a block of info
Yellow - Just is simple as in 'Just', T is dominant as the most important aspect of the product
Green - Could play with the sizing and balance
Blue - Not keen, trying to be clever but failing
Just Tea on Spoon - White - Bold, playful letters on spoon
Red - I really like the font, it feels safe, and the block representing the spoon is playful - all a bit wonky though. Feels homely to me.
Black - Wonky, like a roller-coaster, detracts from good feeling
Yellow - Simple - like 'just' should be
Green - Could play with spacing between spoon and letters and make it smoother
Blue - I can see this developing further
Just Tea Line across top - White - extended Top bars on J and T and line beneath to reflect
Red - Reminds me of Nestle or Nescafe logo - not good!
Black - See above!
Yellow - Feels balance and solid - trustworthy
Green - A different font would remove it from Nestle. Bottom line needs to extend to balance top
Blue - potential to look reliable and dependable as a budget tea but not very original or outstanding
Just Tea Leaf - White - Just tea written inside leaf
Red - Nice and simple and clean feeling - not very attached to it though,
Black - Feel like I've seen it before - a bit obvious - I'll have to loo into that
Yellow - Stands out well without being dominant (dominant seems more of a coffee thing)
Green - Play with different fonts to make it look different and maybe more memorable
Blue - Good overall result
Just Tea with filled letters - White - Letters filled - U to look like cup
Red - Ugly! Unbalanced, uncomfortable
Black - The font doesn't work with these words as 'just' has lines and 'tea' has counters to fill
Yellow - unusual - would stand apart
Green - Could work more with U as teacup idea and possible adapt e to look like pot
Blue - Bad font for this word
Ignore last one
ARCHERS
Archers lots of arrows White - Arrow points off each terminal
Red - Looks aggressive and masculine
Black - Not inviting.
Yellow - Simple, good for traditional
Green - would look better with only one arrow - perhaps on the last R
Blue - could give a regal and professional feel if handled a bit better
Archers Script White - Old fashioned, flowing script
Red - Feels traditional, authority but flowing and trustworthy,
Black - Is it readable? Does it say tea? Not really
Yellow - Is light and breezy - like a tea break
Green - could be good in a spot colour - stand out
Blue - Good for traditional market - leaves lots of scope for an interesting picture
Archers over arrow - ignore - crappy
Archers in odd font - ignore - irrelevant
Archers Target - White - Archers arching over target
Red - feels good and bold but not very tea like
Black - Got nothing to do with tea. Looks a bit like target the shop.
Yellow - Striking image. Stands out
Green - different colours on target could make it more restfull and tealike. Target could be main image and be diff cols for diff teas.
Blue - potential but needs careful handling
Archers traditional bow - White - Old fashioned bow making part of the A
Red - Feels forced and unprofessional. Makes me feel uncomfortable as it's out of balance and ugly
Black - forced image, not easy on eye
Yellow - Traditional bow can be a graceful form
Green - Bow could be used alone in a different way
Blue - Not working - too odd
Archers with arrow in A White - A looks like arrow being shot from bow
Red - Feels dynamic and light
Black - looks budgetty. Not grounded as line cuts over word
Yellow - leaves lots of scope for playing with fonts and colours
Green - arrow could be played down a bit and font made stronger to make it look better quality and more grounded
Blue - not a very strong concept but could be played with.